Purpose Awards EMEA Winner - Best Environmental Cause Campaign
In July 2020, companies from across the UK’s creative industry came together to launch The Great Reset. The initiative was led by Iris and the Purpose Disruptors, and intended to maintain and promote the positive behaviours and environmental shifts created during lockdown.
The Great Reset aimed to harness this moment in time, providing an opportunity to ‘reset’ and create work that met the best interests of both mankind and the future of our planet.
I Art Directed the whole brand creation, and created visuals for the brand launch film with Jess Leonard.
To keep environmental impact to a minimum, the brand film was created in-house, completely out of stock imagery.