🎧 "Your headphones are deadphones" 🎧
What does an ear look like when it’s talking? What does his voice look like?
Working with creative team Nick Jowitt and Matt Pickles, we were tasked with creating a visual world for Samsung’s Galaxy Buds 2, a visual world led by audio from Big Narstie and Diane Morgan.
Samsung has a really tight set of design guidelines, we worked with the client to create a suite of designs that pushed their visual world to its very limit. Bespoke executions were made for various markets, with out-there type on flyposters and more on-brand versions for larger, more corporate media placements.
Samsung loved this work, they surprised themselves at how far they were prepared to push their own brand.
Early design concepts for Buds2. What does an ear look like when its talking?
On-brand versioning begins.